The Negroni

In 2019, the Negroni turned 100 years old, and it’s more popular than ever. The drink’s classic proportions are equal parts Campari, gin, and sweet vermouth, making it an easy cocktail to order and to make on your own. The Negroni will give readers insight into the drink’s origins in Italy (it started as a twist on the Americano), and the tools to make over 20 simple variations from drink experts and bartenders around the world. Here’s the Negroni Frappé from the famed bar Dante in New York City; the Negroni Spagliato from Bar Basso in Milan, where the gin is replaced with prosecco; and the author’s own version, which goes heavier on the gin and lighter on the vermouth.

Included will be details on garnish, bitters, tools, glassware; a section on the importance of the vermouth used; interviews with bartenders from around the world; where to get the best Negroni; and so much more. Beautiful original photography of the drinks along with archival imagery of famous Negroni lovers – like Ernest Hemingway and Orson Welles – and vintage liquor ads make this gorgeous book an irresistible gift for anyone who loves to enjoy a Negroni.

About the Author

Matt Hranek is an author, photographer, director, and the founder/editor of the men's lifestyle magazine WM Brown. He is reasonably obsessed with cars, watches, bespoke tailoring, and well-crafted things. Originally from Binghamton, New York - not too far from his Wm Brown Farm in upstate New York - Matt currently lives in Brooklyn and can occasionally be found in old-school hotel bars throughout Europe, Negroni firmly in hand.